My Naming Story

     Naming is in my blood. It has been, for generations.

     On my father's side, it is my Drake relatives who sued Sir Francis Drake for abusing their surname. Our Sir Barnard Drake snobbishly lorded it over Sir Francis, ""That though Her Majesty could give him a nobler, yet she could not give him an ancienter coat than his."

     On my mother's side, due to the Sweden's family name regulation act (släktnamnsförordningen) of 1901, my family ancestor created his own surname based on Swedish and Greek, (Thunander, the man from the wooded clearing). The name I was given is based on a misspelled name across two generations, the town and church where I grew up both changed their names, as well as the high school where I was graduated...

    In high school Latin class, while studying etymology, I saw my schoolmate's nail polish and said, "Imagine, it's someone's job to call this Pink Poppy?"

     Calling something what it truly is, courses through my veins. Let me tap all that's in my naming DNA to get your company to a better place. It's why my most recent happy clients have referred me to others as, "The Naming Ninja." Call me at the eleventh hour before your launch and after other agencies screwed up, and I can help you. After all, isn't a Great Name one that you love and can use?